JAKUB GÓRNICKI - MEDIA KIT / BIOS
Pronunciation: Górnicki = "GOOR-nit-ski"
Pronouns: he/him
Web: https://jakubgornicki.com
Contact: jakub.gornicki@gmail.com
LinkedIn: https://www.linkedin.com/in/jakubgornicki
Instagram: https://instagram.com/jakubgornicki

Last updated: April 2026

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ONE-LINE BIO
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Jakub Górnicki is a journalist and artist who turns reportage into live, spatial experience - creator of Outriders and Reakcja.

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ONE-SENTENCE BIO (long form)
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Jakub Górnicki operates at the intersection of journalism and art - founder of Outriders and Reakcja, creator of the concept of Artistic Journalism, and winner of the Paszport Polityki for Digital Culture.

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ONE-PARAGRAPH BIO (~400 characters)
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Jakub Górnicki operates at the intersection of reality and art. Creator of Outriders and Reakcja, his vision is to build a visceral antidote to digital fatigue. He pioneers Artistic Journalism, transforming rigorous reportage into live experiences. By stripping the norms of journalism and blending facts with art, his work pushes viewers into questioning what they know and what they believe.

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TWO-PARAGRAPH BIO (~800 characters)
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Jakub Górnicki operates at the intersection of journalism and art. As the co-founder of Outriders and creator of Reakcja, he pioneers Artistic Journalism - a movement dedicated to transforming rigorous reportage into immersive, physical experiences. His approach to journalism has been recognized with the Paszport Polityki award, INMA Global Media Awards, and a nomination for the European Press Prize.

Górnicki's work focuses on how journalism communicates its purpose under conditions of technological disruption, economic pressure, and institutional distrust. He has presented his research on media branding and trust at INMA Summits in New York, Dublin, and Toronto, as well as the iMEdD Forum in Athens and b° future in Bonn. Previously, as COO of the ePaństwo Foundation, he developed it into a leading open-data NGO globally, launching Code for Poland and the Personal Democracy Forum in CEE.

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LONG BIO (festival / conference programme book)
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Jakub Górnicki is a reporter, artist, and founder of Outriders - an award-winning organization bridging journalism and art. Dedicated to building an antidote to shallow media, he designs immersive stories and physical spaces (Outriders Klub, Prologue, Istoriya) where audiences connect with global issues.

He pioneers Artistic Journalism: the conviction that in an era of AI-generated content and endless metric optimization, the most powerful thing journalism can do is remain deeply human, visceral, and impossible to automate. His newest project, Reakcja, brings journalism live onto the stage.

His research on media branding - including a review of 4,000 news marketing campaigns from INMA's archives - examines how journalism has repeatedly redefined its social role across print, broadcast, digital, and AI eras.

His work has been recognized with the Paszport Polityki (Digital Culture, 2022), INMA Global Media Awards, the Polsko-Niemiecka Nagroda Dziennikarska (2021), the Hostwriter Pitch Prize (2017), and a nomination for the European Press Prize.

Previously, as COO of the ePaństwo Foundation, he launched Code for Poland, the Personal Democracy Forum in CEE, and TransparenCEE - initiatives that helped cities and governments adopt open-data policies across Central and Eastern Europe.

He is based in Warsaw, Poland.

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SELECTED AWARDS
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- Grand Press Digital (2026, for Reakcja)
- Paszport Polityki - Digital Culture (2022)
- Polsko-Niemiecka Nagroda Dziennikarska im. T. Mazowieckiego (2021)
- INMA Global Media Awards - 3rd place (Kramatorsk)
- Hostwriter Pitch Prize (2017)
- European Press Prize - Innovation shortlist (2021, for Rojava Diary)
- New Europe 100 Challengers (Google / Financial Times, 2014)